Learn How to Market Your Business
More Effectively Using Data and Google Analytics
How can Google Analytics effectively boost your marketing campaign? Are people visiting your website, your Facebook page, seeing your tweets, blogs and videos? You will learn to use Google Analytics to make the most of your online traffic, track your online content, determine which content is the most appealing, find out where your visitors came from, what devices they used, how long they stayed, and which links they clicked.
This workshop will cover:
Ways to ensure your account is set up properly
What reports you should be looking at
How to make business decisions based on metrics
Our speaker is Jann Mirchandani, the founder and principal of Westchester Marketing Cafe, LLC. An award-winning website designer with 30 years of marketing experience and technical expertise, Jann is a sought-after instructor and speaker on a variety of digital marketing subjects. She has been quoted on such notable programs as the Joe Connolly Small Business Report on WCBS radio. She has taught at the Long Island University School of Management, Fordham University and Westchester Community College.